Our newsfeeds and inboxes often fill up with world news about bad guys, crime and negativity but not-for-profit anti-human trafficking organisation Project Futures have turned that on its head with their plan to catch guys being good.

Enter the Stella Fella campaign; to raise awareness about human trafficking and modern slavery in Australia, Project Futures are searching for Aussie men who exemplify the ‘Stella fella’ code of ethics.

Stella Fella’s are upstanding gentlemen, embodying respect, kindness, selflessness and principle and shining with their unrelenting integrity and character. Stella Fella’s are the men and young men in our community setting the bar for us all.

Project Futures reckon celebrating these men through the Stella Fella campaign encourages others to strive to end the forms of violence most people don’t realise occur in our free and lucky country.

According to Anti-Slavery Australia, modern slavery and human trafficking is unfortunately alive and well in our nation, with Australia being a prime destination country for people who have been trafficked. Focus has been significantly on trafficking within the sex industry but there is now growing focus on slave labour across a number of industries, including hospitality, construction and agriculture.

Human trafficking and slavery are often out of the media and modern day spotlight but the Stella Fella campaign aims to raise awareness about these issues through celebrating our good men.

A whole bunch of awesome celebrities have also got on board, being Stella Fella ambassadors and joining the fight to stamp out human trafficking. Ambassadors include swimming great Geoff Huegill, AFL, TV and radio star Ryan ‘Fitzy’ Fitzgerald, NSW Warratah’s Patrick McCutcheon and Melbourne’s singer-songwriter sensation Gossling. Check out all the ambassadors here

Do you know a Stella Fella? Nominate him today for the accolades he deserves.

Friday 15 August is ‘Stella Fella Friday’; in a nod to chivalry, you can get involved by buying and wearing a specially designed Stella Fella bowtie or pocket-handkerchief, which will raise money for The Salvation Army’s Freedom Partnership to End Modern Slavery. Bow tie clips can also be purchased, which are designed and produced in Cambodia by survivors of forced sexual servitude who are employed by social enterprise AFESIP Fair Fashion.

In addition to celebrating the unsung heroes and nice guys among us, looking dapper in bowties and pocket hankies and raising awareness and funds for this very worthy cause, you can attend a Stella Fella party in Melbourne, Canberra and Sydney.

Let’s tell our fellas that they’re ‘Stella’ and celebrate men being simply sensational in our community.

Check it all out at the Stella Fella website or on their Facebook or Twitter pages and join the conversation using hashtag #stellafella